Study On The Mobile Publishing Strategies Under Scene Convergence

Since the era of mobile Internet access,people's lifestyle is undergoing significant changes.Reading,an indispensable behavior in the normal course of life,is highly influenced by environment and is tending towards personalization,fragmentation,mobility.With the upgrading of technology,the emergence of new media has supplied a new thinking dimension of learning about time and space,which changes the way people perceive the world and affects the changes with society formation.It is because of the rise of mobile Internet technology that the traditional publishing saw the bottleneck of the development.Impacted traditional publishing is actively seeking transformation.Emerging industries also have grown,such as mobile publishing.Meanwhile,the mobile era has added special significance to the scene.The combination of scenes has established the media ecology.The scene itself also becomes a connection form of users and media.To quicken development pace,mobile publishing,as a new rising industry,must be combined with the times background to produce the mobile publishing products that meet the requirements of scene convergence.The thesis has combined the current situation and development of scene convergence and mobile publishing with the intention of keeping users engaged in reading.By building a functional product model and combining with the cases to analyze,this thesis attempts to make a preliminary study on the mobile publishing strategies under scene convergence.The thesis analyzes and summarizes seven development strategies in order to solve the problems of content volume,the protection of user's personal information security,product forms and the innovation of profit model.