Research On The Development Of Information Mobile Short Video APP With 5W Mode

With the popularity of smart phones,4G users of domestic rapid growth,WiFi area coverage,flow rates reduce,increase in the production of UGC enthusiasm,and many other advantages,mobile short video APP is rapid growth in China.In addition,as the information is just needed for human life,and it belongs to the category of mobile short video.The mobile short video APP has also started to advance rapidly in recent years.The new media form of video has an incomparable advantage compared with traditional information medium.The former can not only make up for the text image information,boring,such problems as poor readability and expression,and can express more information in a short time,also more diversified,especially by younger generations chase have grown up with mobile phone.However,every coin has its two sides,although short video can be first in today's era,but due to the short video clips content itself has the ambiguity,for the pursuit of accurate transmission of information,is still a need to pay attention to the problem;In addition,China's current information class mobile short video APP development is not optimistic,audience far haven't form stable the habit of watching video to receive information,and the information mobile short video APP didn't find the suitable operating mode,the comprehensive factors caused the present development of rough.Therefore,based on the traditional communication pattern of 5w,for the information mobile short video APP from disseminator,objects,channels,content and effect of five aspects to analyze one by one.First of all,communicators in perspective,the current main information is UGC + PGC,this model's biggest advantage is that users take an active part in,training users to use sticky at the same time,to ensure the accuracy of the information on to the greatest extent.In terms of communication objects,the user characteristics are also obvious.The main groups are the younger generation who are willing to pursue new things,and the desire and ability of demand are not to be ignored.Transmission channels to watch,are distributed across all aspects,not only to establish its own brand influence,has also sought to other big traffic platform of interactive cooperation,coupled with interpersonal communication between users,these factors for the spread of information mobile short video APP development,contributed quite a force.In terms of communication content,it is based on the short video,which mainly publishes information and information,which is of course more diversified and more rapid.Finally,the communication effect can meet the users' demand for information and the improvement of their own information reserve ability.After that,specific analysis is made on the typical "pear video" APP and "look at news" APP,from the platform's own plate setting,content characteristics and communication mode.On the whole,the information mobile short video APP is less sticky than the mobile short video APP with strong entertainment preference,and how to improve it.In the mode of PGC+UGC,it is necessary to balance both the users' enthusiasm and the accuracy of the information.How to make up for the ambiguity of short video communication content;Brand IP is far from being formed,and there is no model feature of its own,and the realization of these problems is very limited,which is an urgent problem to be solved,which is also the focus of this research.