Development Direction Of TV Health Program In New Media Environment

Hepocrates once said,“The wise should regard health as the greatest welfare of mankind.” Today,the country has ushered in the era of great health communication.With the arrival of an aging population society,Chen Yu,the former Minister of Health,clearly put forward the “Health 2020” strategy,responding to the call of the times.Basing on the environment of current television(TV)health programs,the number of health programs keeps increasing.However,these programs are of varying quality.As a whole,the health program always has the following problems: the homogenization of health programs is serious,the goal is relatively vague,false information and advertisements emerge in an endless stream,and the media responds poorly.The reasons are that study of health programs does not form a system,most of the research stays on the surface,and the development direction of health programs is rarely analyzed.This study mainly focuses on the TV health programs.Based on the practice in Chongqing science and education channel,the author finished the graduation piece,named “How to discover early renal cancer through medical checkup”,in the program of “Bu jian bu san”.The experience and knowledge accumulated in practice are summarized as new theory and the development direction of TV health programs under the new media environment is studied.And then the theory is used to direct practice.In general,the content is elaborated in the following four aspects:The first part is the introduction.It mainly elaborates the research background of TV health programs,clarifies the research purpose and significance.Through the overseas and domestic status study of TV health programs,the research emphasis in new media environment is summed up and the literature research and case analysis are determined as the research methods in this study.The second part is to make a case study of the "Bu jian bu san" program,analyzing it from the perspective of advantages and existing disadvantages.The third part is to survey the development direction of TV health programs.This part is the focus of this paper.In particular,it will focus on the analysis of how the traditional TV health programs can be leveraged in the new media environment,and some feasible methods for producing TV health programs in the media convergence environment will be proposed.The fourth part is the conclusion of the paper.Through the analysis of the present study,it can be concluded that in order to achieve the convergence development of TV health program,problems of homogenization and lack of communication channels in TV health programs must be resolved.The ways to solve these problems mainly includes innovation of topic selection concept,enhance of platform interaction and strengthening of interactive experience.By these ways,the creation path of TV health programs can be extended and the new vitality of TV health program development under the new media environment can be blossomed.