Research On The Arrangement Strategy And Production Optimization Of TV Health Program

At the backdrop of the strong demand of domestic citizens for the information of health preservation, health TV programs, in response, are witnessing a rapid development and good momentum. However, for the growth of those TV programs, problems still exist, namely, the high similarity of the content of TV programs, the stiffness of program production, the peripherization of program arrangement, the narrow scope of content concerning health preservation, the sameness of experts invited and the like.The theoretical and practical scientific research of domestic health TV programs, in its initial stage of development, is with little research papers, disordered research content, and a disorganized system. From the research findings we got, it is obvious that, though the researches do include content like the infrastructure of program and the pinpoint of target audience, they only provide an overall introduction to these issues, instead of thorough analyses. Further more, most research findings concerning health TV programs are shallow in nature, and bear little importance.This paper aims to make contributions to the theoretical and practical research of health TV programs, and to further think about this issue on the basis of detailed micro probe. It intends to form a set of theory based on feedback from audience and data of audience rating, and then test this theory again, in practical situations of the media. This paper also relies on advanced and scientific theories like the methodology of news media, as well as mass communication, Television Broadcasting Science, sociology and other disciplines, to conduct the practice of the mass media.The author of this article, who had actual experiences in Radio and Television Shanghai for its program "Talk Show of an Authoritative Doctor on Health Preservation", received first-hand information and materials of this matter. The author is dedicated to, from the perspective of mass communication, dig into the strategy of program arrangement and the optimization of program production, find out problems of the making and communicating of health TV programs, form into theories of the universal rules and then provide guidance for real practice.