Analysis Of The Current Situation And Development Trend Of TV Health Programs In The Context Of New Media

At the same time,in August 2016,in the national health and health conference,"healthy China" was raised to the national strategic level.Under the new media environment,the health program appeared all ages.Health programs flourish in this background,on the one hand,the development of new media in the source program to broaden the channels of communication,expand the space of the audience;on the other hand,due to the accelerated aging,sub-health population increase and other practical factors increases the demand for health programs.This paper combs through the literature method,case study method,content analysis method for the development of new media in the context of health programs,selection of relatively weak nodes such programs existing in academic research and in identifying health program status quo,development trend of the previous research perspective into the focus on new media health programs,as in the development trend of "health programs".For the future development of health programs to provide feasible recommendations to promote the healthy development of health programs.This article is divided into five chapters,the first chapter is the introduction,introduces the research background,significance,methods and literature review,the literature review combs the related monographs,journals,dissertations,found a lot of researches only stay in the representation of the narrative,especially the audience demand,media credibility,lack of development prospects the trend of health program at the forefront of the development of new media;the second chapter analyzes the impact of new media on traditional media,the status quo is defined through new media and new media profoundly illustrates the influence of new media on traditional media;analyzes the history and present situation of TV health programs in the third chapter,starting with the from CSM media research data and case,put forward the difficulties and challenges of the current TV health programs in China;the fourth chapter from the program form,the audience,the platform of the party The development trend of TV health programs in the new media context,and the fifth chapter puts forward some suggestions for the development of TV regimen programs.Through the analysis,the author thinks that in the context of new media,promote the external environment leads to more and more elderly people to join the "new media" camp,and geriatric younger phenomenon also makes more and more young people aware of the importance of health,program producers should make full use of the new media context,to promote the rapid development of TV health programs.