Research On TV Culture Program<The Reader>from The Perspective Of Communication

From the CCTV founder of "the reader","poetry" to China meeting local TV"Chinese poetry","see words such as the surface" and other programs,with culture as the core elements of cultural programs have hot screen.In the face of the popularity of original cultural TV programs,it is widely concerned from the academic circles to the industry.This article intends to analyze and study the phenomenon of cultural program"the reader" and draw some inspiration from the perspective of communication.The significance of this paper is to make a thorough study of the reader by using the theory of system communication,and try to introduce some concepts in management and combine it with the theory of communication,which is beneficial to enrich the study of the reader.The full text is divided into three parts.First of all,the characteristics of the readers' communication are analyzed.It mainly puts forward from the angles of the aesthetics of communication form,the specialty of communicators,the extensibility of receivers,the diversity of communication skills,and the richness of communication function.Through the detailed decomposition of the elements of the reader,we study its characteristics in depth.Secondly,it explores the reasons for the success of the reader,namely,communication strategy and dissemination value.Communication strategy is mainly from the host,program positioning,communication channels,program forms and brand implants,etc.,to explore its successful communication strategy.The spread value of the reader is mainly reflected in the reduction of the knowledge gap,the emotional resonance,the impasse in the breakthrough mode,and the reduction of cultural discounts.The value of the communication is the significance of its communication and the importance of the existence of the program.Through the analysis of the communication characteristics,communication strategy and communication value of the reader,the author finally summarizes the Enlightenment of creative program thinking,broadening the range of program communication,and constructing the cultural value of the program for reference for other cultural programs.