| In the era of Internet,the network drama with new media as its carrier came into being,and people's entertainment mode has undergone earth-shaking changes.Many video websites aim at business opportunities and march into people's cloud life one after another.The development trend of network TV plays is getting more and more fierce,and they continue to inherit and subvert traditional TV plays.However,unlike traditional TV dramas,today's audience is more fragmented in using mobile terminals to obtain information.In order to cater to the audience,network dramas show a tendency of pan-entertainment,with mixed quality.The relatively loose Internet environment inevitably makes some network dramas lack of unified value orientation and the restriction of laws and regulations,mixed with concepts that have a negative impact on today's society.The network drama industry is still in a state of urgent need of reform and development in terms of technical means,artistic innovation,program content,and ethics.It is an important way to enhance the cultural connotation and aesthetic value of network drama how to analyze the communication characteristics and artistic creation direction of network drama through comparison with traditional TV drama so as to prevent the "deviation" of network drama development. |
