Mobile Radio APP Communication Strategy Research

With the "Internet +" national strategy to establish the implementation of the Internet penetration of all walks of life continue to intensify.Which mobile station APP is equipped with "Internet +" era of many development genes,radio and Internet integration of benign products.The rise of mobile radio,the rapid development of the absorption of many users,the market share of the broadcast industry has produced a subversive effect,but also to the traditional radio has brought unprecedented impact and challenges.In this paper,the status of mobile station APP as the starting point for the dragonfly FM,Himalayan FM,litchi FM as the representative of the mobile station APP analysis and comparison,including: classification,development status,based on 5W propagation theory of its transmission mode is reasonable Analysis of the integration of traditional broadcasting,to explore the limitations of its own development still exist,to explore its development direction,the intention to find the existence of mobile radio APP in the field of common and differences,to provide its own development and so on.