Design And Implementation Of E-commerce Marketing Platform Based On WeChat Public Platform

Marketing is the basic means for the enterprise to carry out brand promotion,product sales and customer relationship management.In the background of more and more fierce competition in the modern market,the enterprise must improve the real-time of information and the popularity of information in the market marketing.In the background of the rapid development of information technology and mobile Internet,various types of modern media have become the main means and channels of modern marketing.Today,with the rapid popularization of smart phones and various types of mobile terminals,mobile terminal network sales provide new opportunities for enterprises to strengthen and promote marketing ability.Especially in the rapid development of social media represented by We Chat,social media network marketing has become the most important part of the enterprise.It has made rapid development and progress in different aspects such as theoretical research and practical exploration.Based on the theories of social commerce and network marketing,this paper designs a network marketing system based on WeChat platform.In this system,the multi-stage membership system and two level commission system are designed in combination with the characteristics of social media,and different privileges are given by the roles and identities of different users in the system.The main functions of the system include the promotion of mobile mall,the establishment of multi-level membership system,the micro push center,the customer center and the background management.Combined with the division of the system function,this paper designs the system using the hierarchical architecture mode in the system design.And based on the Grails development framework and the WeChat public number,the system is implemented,and the interaction of information interaction and function is realized by using the WeChat interface in the implementation of the specific system.After completing the design of the whole system,the system is tested.Through the system test,the mobile terminal network marketing system based on the WeChat public number meets the basic requirements of the design.This system can achieve a perfect integration with the electronic commerce system,to a certain extent,to change the problems and shortcomings of the traditional e-commerce in the development,to maximize the enthusiasm of the users,to improve the whole marketing by the characteristics of social media and the characteristics of the rapid and interactive communication of social media information.The result has certain positive significance and reference significance for the development of mobile terminal e-commerce.