The Design And Implementation Of Social M-commerce Plantform Marketing System

The social m-commerce plantform marketing system is an important part of the new ecommerce plantform,it integrated with the traditional e-commerce plantform and relized the multilevel socialization marketing strategy.Based on the actual development of the WeChat-based ecommerce plantform and combined with the research status of social e-commerce and analysis of the actual project requirements,this paper analyzes the key issues in the design and implementation of marketing system,then gives the implementation of the system.Based on the theory of social e-commerce and multi-level network marketing,this paper proposes the strategy of social marketing,including multi-level membership system and two-level commission reward.Then according to the role of various users,this paper analyses the system functional requirements,including the promotion of mobile mall,the structure of the multi-level membership system,spreader center and customer service center.On these bases,the paper designs the framework of the system based on the layered architecture and gives the detailed design of system function module and the database.In the process of system implementation,the paper introduces the development method of combined the Grails framework with WeChat public platform,and relizes the message exchange between WeChat public platform and system by using WeChat APIs.Finally,to ensure that the system functions and performance meet the requirements,this paper implementes the unit testing,integration testing and function testing.In the practical application,this system can be combined with the traditional e-commrce perfectly and achieve the desired goal.In the days of traditional e-commerce urgently need to transform from high-cost extensive operation to low-cost refinement of user operation,the system this paper designed can greatly movicate users,fully develop the social network multi-directional information transmission and low-cost characteristics.There is certain guiding significance for the development of e-commerce plantform matketing system.