Design And Implementation Of The Marketing Management Software For Wechat Public Platform Based On ThinkPHP

In recent years, with the rapid development of internet technology, the real sense of the internet age has arrived. Nowadays, network marketing and traditional marketing coexist. The limitations of the traditional marketing way gradually emerge. Regional limitations, the limitations of the visibility and high operating costs, have become the obstacle of the enterprises to develop and grow in the internet age. Network marketing in terms of cost savings and the advantages of space and time constraints are obvious. In the internet age, the speed of the new information dissemination tools is growing faster and faster. WeChat as a leader in the spread tools has the huge number of users in the young people which have a strong consumption capacity. WeChat naturally attracts marketing management researchers' eager eyes and expectation. Therefore, the development of a Web based marketing management software is a marketing solution to meet the needs of the times. It not only allows companies to save costs in marketing and improve the staff efficiency, but also can help enterprises to breakthrough in enhancing awareness.The goal of this research is to design and implement a marketing management software system for WeChat public platform based on ThinkPHP. The Main research with the open interface of WeChat public platform is to develop a third-party software system to help users better marketing management which is based on ThinkPHP. In the realization of marketing, we focus on the collection of relevant data for data analysis, and then present the result to system users to help them improve marketing efficiency and operating efficiency. For the convenience of users, the system uses B / S structure design. Users can use the system without having to download and install any client programs with browsers which has been common and popular. ThinkPHP can easily implement the MVC design pattern. It can not only shorten the design cycle, but also can simplify the post-maintenance. The users realize the design of marketing activities through the computer operation. Members of the consumers participate in marketing activities through mobile phones, so that the users achieve rapid marketing and convenient promotion.Firstly, this paper introduces the ThinkPHP framework, WAMP environment, PHP, MySQL and other required and relevant technologies for the system. Then the system conducted a comprehensive analysis of the system requirements, and the overall design and implementation of the system are analyzed and studied. Secondly, on the basis of the overall framework design of the system, the system is divided into registration login module, information management module, WeChat marketing module and members of the consumer module, and each module of the system is designed and implemented in detail. Finally, On the basis of system implementation, run the whole system and test the system in unit, and then we make an ideal test results. On the whole, our system can satisfy the users' demand and low-cost of marketing management system. The development of this system can greatly improve the quality of marketing and efficiency. For traditional marketing to online marketing transition has played a positive role in promoting.