The Study On Propagation Mechanism Of Rumors On WeChat

The rise of Network Society fuels information growth,new media has more advantages than traditional media in many ways,especially users can share and exchange information in real time.On the other hand,in the transitional period of society,some situations have been changed.Because of the Internet of anonymity and liberty,netizens can voice their opinions freely.As the most popular social software,WeChat becomes the main force in the cyberspace,which plays important role in exchanging information and interpersonal communication.Users of WeChat usually are familiar and trustful friends,which are beneficial to information spreading,but also results in information redundancy,various rumors diffuse on the network,WeChat is also covered severely.Therefore,how to help users distinct the necessary information from many rumors become an important address in academic world at present.The paper investigates the emerging rumors of WeChat from the macro-perspective,summarizes the new characteristics of Internet rumors differing from traditional rumors,analyzes reasons of rumors spread in wide range according to the concrete cases,and finally propounds the suggestions how to prevent the Internet rumors effectively.In addition,analyze the content feature and propagation of rumors through Rumor Filter,the official accounts of WeChat.Filling out a questionnaire and summarize common features and general reception of disseminators.Because the outbreak of public emergencies often with rumors of a large number of breeding and spread rapidly in the age of social media,it is necessary to study the reasons,disseminators,features and influences of WeChat rumors.Thus,people can grasp entirely and cope with effectively rumors before that evolve into negative public opinions.