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Research On Rumors In The Category Of Health Based On Wechat

Posted on:2018-08-04Degree:MasterType:Thesis
Country:ChinaCandidate:S LuFull Text:PDF
GTID:2348330515455624Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Nowadays,the number of rumors in the category of health on WeChat has become a social problem cannot be ignored,the audience suffering from rumors,and the people's desire to obtain health information is not satisfied effectively.Therefore,the research based on WeChat,select rumors in the category of health as the object.Use the questionnaire,content analysis,literature research and other methods.Combined the context of the development of healthy communication briefly,made a described on the rumors in the category of health about the current situation.Through questionnaires and data analysis,found that the majority of users have weak judgment for rumors in the category of health.Meanwhile,there are some reasons make WeChat become a disaster area on rumors in the category of health spread,such as lack of professional health information,and business-oriented operated the health marketing.Based on the previous analysis and research,from the logical perspective of communication,this paper discussed the methods how to identify the rumors in the category of health on WeChat,and made specific recommendations on how to regulate health information.We should strengthen the source management and create a long-term mechanism refute rumors.Users of WeChat should enhance the literacy of media and strengthen the ability to identify rumors.Through this study,we hope that people can spread the health information correctly and obtain scientific health knowledge.And WeChat can play a more important role in health communication.
Keywords/Search Tags:WeChat, Health Communication, Health Information, Rumors in the category of healthy
PDF Full Text Request
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