Study On The Spread Formula And Governance Countermeasures Of WeChat Rumors

The twenty-first Century is the era of new media,the micro-blog WeChat and Mobile client is not only closely related to people's daily activities,but also the relationship between the government and the increasingly close.On the one hand,WeChat successfully shortens the distance between people and build a hitherto unknown Internet use since the close social relationship;on the other hand,the virtual world origin from present oppressive potential.WeChat users rely on complex and mutual hook network connect,between the subtle and powerful promote the development of public opinion groups persuasive,new challenges through WeChat channel spread rumors to work of government public management brought many new problems.Based on the WeChat platform this one from the media,with WeChat rumors participants as the research object,and actively explore the transmission mechanism and Countermeasures of WeChat rumors.On the one hand,from the macro level analysis,WeChat public opinion led WeChat rumors exist inside the media platform,social psychology and external intervention three basic environmental attributes.On the other hand,from the micro detailed level,mining influence in six specific elements,including the importance,critical ability,strong tie,ambiguity,language body and government capacity.Especially,based on the classic "rumor formula" in-depth theoretical analysis and investigation,deduces the new "rumor formula",and fullyWeChat gives reasonable explanation to the spread of rumors.The final comprehensive macro properties and micro factors,put forward the way to solve the problem of governance WeChat rumors,for the government to formulate and implement strategies of public governance and the source against the support measures.