Design Of China South Publishing&Media Group Of Digital Publishing Scheme

Abstract:In the background of rapid integration of domestic and international digital technology and content of the digital publishing industry, as an important part of the national economy and social informationization, the main direction of the development of strategic emerging industry has become the news publishing industry and publishing industry."Twelfth Five-Year Plan" will be the China South Publishing&Media Group lead digital publishing, promoting the key period of format transformation, to achieve leapfrog development, is also a critical period for China South Publishing&Media Group as the leader of Chinese media industry publication from excellent to outstanding strategic transformation of the state-owned public corporation. The marketization process how to speed up the central media publishing digital transformation of traditional and new media, digital media, it is urgent and realistic group faces the problem.This article first elaborated the domestic and traditional publishing group publishing development status in the field of digital, carding and abroad on traditional publishing theories of transformation and new technology development, the new media company to the digital publishing, using PEST model, the SWOT analysis method, the comparison method or the same nature of the enterprise and industry data chart method, the internal and external environmental comprehensive analysis on digital publishing and media and evaluated, the development of the group’s strengths and weaknesses, find out the group development opportunities and challenges. Combined with the central media digital publishing strategy target, guiding ideology and basic principles, from the group of digital publishing industry system construction and digital publishing marketing model to construct the two direction to focus on digital publishing and media overall strategic objectives. At the same time, from the aspects of organizational structure, technical strength, capital operation to the central media digital publishing strategy escort.In conclusion, China South Publishing&Media Group will based on the market opportunities to develop the overall listing, will be the full realization of the traditional press group, Xiaoxiang Morning Herald newspaper group, Department of printing group, the distribution firm, the new China Bookstore books, mobile Internet and other digital transformation, the full realization of publishing new media company printing, distribution, digital existence and development target of whole industry chain.