Research On Local News Clients Content Creation And Operational Innovation ——Take Qilu Evening News For Example

After entering the era of new media,the circulation of newspapers has been declining year after year in recent years,and traditional paper media has encountered a severe survival crisis.Various emerging media technologies are also accelerating their layout under the rapid expansion of mobile Internet,and the user group is constantly expanding,and the product layout presents a new trend of social and mobile.Traditional media,especially the local mainstream media is facing enormous challenges,in order to adapt to the new transmission medium of pattern and form,many traditional media began to change the previous way of news production,have joined the mobile port competition,by building their own news client to explore the new path of media transformation,for promoting the development of the press integration integration path.However,after a period of development,local news client has faced multiple challenges in content production and operation.Based on this background,based on the Qilu Evening News "Qilu Yidian" client case as the research object,through the internship at Qilu Yidian point in the process of its news content production process is the actual observational studies,and its content production and operational aspects of the strategy review,from its successful sums summed up the experience,at the same time,In view of the current plight of local news client content production,this paper puts forward the development strategy with reference significance.According to this,the paper adopts literature research method,case study method and field investigation method to carry out research.The thesis consists of an introduction,four chapters and a conclusion.The introduction introduces the research background and significance of the paper,defines related concepts,and puts forward research questions and methods by combing domestic and foreign research literature.In the four chapters,the first chapter mainly summarizes the current situation,predicament and development of local news client.The second chapter analyzes the content production mode and control mode of Qilu Yidian.The third chapter discusses the operation strategy of Qilu Yidian from the aspects of content,platform and users.The fourth chapter summarizes the innovative strategy of content production and operation of local news client based on the development experience of Qilu Yidian.Taking Qilu Yidian as an example,the local news client can enhance interaction and build media community;Improve professional quality,enhance the advantage of original content;Deep cultivation of local,build local brand characteristics and other aspects of transformation construction.The conclusion mainly summarizes the research content of this paper and puts forward new prospects for the development of local news client.