Research On Content Production Of "Gui Zhou Today" Mobile News Client

The birth of mobile Internet and the popularization of smart phones have set off a revolution of "mobile application development and use" in the whole information market,as well as in the media industry.Portal websites are the first to test the mobile market.Mobile news clients have sprung up in the media field.Traditional media have to face the reality that the original audience is gradually divided up by new mobile media.Today,both Internet portals and traditional media have flocked to mobile news clients to compete for the mobile information market.Mobile news client has gradually become an important path for the transformation of traditional media.However,in recent years,the emergence of local mobile news client has become a hot spot attracting attention from industry and academic circles.How does the local mobile news client balance the traditional media and the transformation of the mobile internet?In order to further study the development status and development strategy of local mobile news client,this paper selects the representative "GUI ZHOU TODAY" mobile news client(hereinafter referred to as "GUI ZHOU TODAY")in Guizhou Province as a research sample.Based on the application of the theory of "media convergence" from reality to idea,this paper uses content analysis and text analysis to discuss the content structure and content production mode of "GUI ZHOU TODAY".Combining the "The Paper" mobile news client and "DONG JING XIN WEN" mobile news client to analyze the differences of content production,and then find the advantages and disadvantages in the content production process in "GUI ZHOU TODAY",so as to put forward effective improvement strategies for the content of "GUI ZHOU TODAY" in order to make some contribution to the development of media in Guizhou Province,and hope to play a certain role in other similar mobile news clients.It can be used for reference to promote the benign development of content production in mobile news client of traditional media.The basic contents of the research on content production of "GUI ZHOU TODAY" mobile news client are as follows:The introduction part,starting from the research background,it points out the inevitability of local traditional media transformation and the necessity of content research in the process of transformation from the perspective of mobile Internet development.The second part,that is,Chapter 2 combs the definition,content production mode and development status of mobile news client.The third part,that is,chapter 3,is the object of this study.It elaborates the overall design and content production mode of "GUI ZHOU TODAY" mobile news client,and finds that "GUI ZHOU TODAY" is the typical PGC production mode.The fourth part,including Chapter 4 and Chapter 5,firstly compares the content of "GUI ZHOU TODAY" with "The Paper" mobile news client and "DONG JING XIN WEN" mobile news client,so as to find out the problems of "GUI ZHOU TODAY";then combs and summarizes the problems of "GUI ZHOU TODAY" content production.The fifth part,Chapter 6,analyses the content optimization practice of "eyesnews" mobile news client which is an upgraded version of "GUI ZHOU TODAY".The results show that the mobile news client of "GUI ZHOU TODAY" highlights the local characteristics in the overall design,with the local residents as the main audience group;follows the characteristics of the media in concept and purpose,adheres to the combination of party spirit and the value of news dissemination;In the production of client content,from collection,processing to distribution,it has the initial form of content production of network news products.However,in the process of content production,it also faces such problems as ambiguous positioning,weak content aggregation and serious product homogenization.Therefore,on the basis of the research and analysis of content production of "GUI ZHOU TODAY",the author analyses the content optimization strategy of "GUI ZHOU TODAY" merging into "eyesnews" mobile news client,in order to provide some reference for the content production optimization of local media news clients.