Research On Optimizing The PC Off-line Terminal Operation Of H Brand—take Anhui And Jiangsu Province As Examples

With the rapid development of economy and technology of the world,the usage of PC is not limited to people’s work and study life,but also entertainment activities.PC off-line terminal stores used to have a prosperous past.It is the most important and popular place for people to experience and purchase pc.But by the year of 2014,the global economy is in a downturn.Along with China’s economic growth is slowing down,consumers are becoming more and more cautious about purchasing pcs.The market demand for PC is declining(The total demand of the global PC market in 2019 is 22844 thousands).At the same time,with the popularity of the Internet and mobile Internet,the e-commerce industry of pc is rising rapidly,and it has a profound impact on the consumption mode and concept.These developments and changes have brought great pressure to the profitability and survival of offline terminal stores.The passenger flow has been diverted,the profit has been cutted down,and the support of manufacturers were also reduced.All these lead to the operation of offline terminal stores is becoming more and harder.Therefore,most terminal stores are closing or transferring to the other industries.With the continuous shrinking of the PC industry,the competition among various brand of PC manufactures is becoming more and fiercer.The market of pc terminal stores is certainly will become a place for each manufacture to strive for.Since 1999,H brand of PC formally entered the mainland China market,its market share in the mainland has been kept in the second place,following the L brand.However,from the second half of 2018,Dell and HP brands of PC manufactures began to make efforts to grab the market share through a series of policies for online and offline channels,especially the "Preempt PC Store" strategy,which constantly encroach the share of offline terminal stores of H brand.I have been working in the PC industry for many years,through the analysis of the PC market environment and the changes of competitive brand,it is arrived at that there are some problems in the terminal store operation of H brand,which leads to the low loyalty between offline terminal store and H brand.Accordingly,some high-quality terminal store customers are encroached by the other brand of PC.If the long run,either not conducive to self-development or not conducive to long-term stability of markets.Based on a large number of basic theories and the development of off-line terminal operation in PC industry,combining with "The Marketing Theory of 4Ps",this paper analyzes the current operation status of off-line terminal stores of H brand PC.Through the analysis of the data of each brand of PC terminal stores in Jiangsu and Anhui regions,the paper finds out the specific problems in the operation strategy of H brand offline stores.According to the "Diversified Competition" and "Related Prediction",we can demonstrate and clarify the offline terminal store solutions of Smart Store.With the help of the theory of Internet and mobile Internet,the notebook terminal stores are upgraded and iterated,so as to form a set of optimized operation strategy with the purpose of meeting the needs of consumers and the marketing orientation of big data analysis.With the rapid development of the third scientific and technological revolution,big data analysis and the application of various technologies will be further integrated into all aspects of people’s lives.Of course,it also affects consumers’ consumption habits.The innovation of science and technology is bound to change the traditional B2C operation mode of notebook terminal stores into the new retail business operation mode,which is more in line with the needs of consumers.Through the iteration of the operation mode,the problems encountered in the operation of offline stores of H brand PC can be greatly improved.Sincerely,I hope that through my analysis of the operation strategy of the off-line terminal stores of H brand PC,combined with a questionnaire on the consumption habits of the new generation of consumers,we can finally find a set of optimized strategies which are applicable to the off-line store operation of the PC market.Ultimately,help H brand to find its own place in the increasingly fierce competition of the notebook market.