The Research Of “Shike” Mobile News Client

With the rapid development of the mobile Internet and the rapid growth of mobile phone users,the channel of receiving information is gradually turning to the mobile phone.Mobile news client with its unique means of communication,to meet the audience personalized,fragmented,differentiated reading requirements,attracted a lot of attention of the audience.The major domestic commercial portals lead into the mobile phone news client market,and other domestic mainstream media,the local media have launched their own mobile phone news client,mobile phone news client market competition is very fierce.In the new form of media convergence,Hunan Red Net in order to seize the new position of mobile Internet,build a new media platform for party media,launched the "moment" mobile news client."Moment" mobile phone news client has a user-friendly user experience design,in the plate design mainly embodies the characteristics of interaction,focus,service,and through the promotion of multi-channel,expand the influence."Time" mobile news client overall performance is outstanding,but there are some shortcomings,content originality is low and interactive,function is insufficient to restrict its future development factors.Under the policy guidance,the pressure of their own transformation,local mobile phone news client is facing fierce competition in the market.Only from the clear product positioning,strengthen its own characteristics;to enhance user experience,enhance user stickiness;establish brand awareness,to explore three aspects of the profit model to strengthen its attraction and influence,in order to win a space for one person in the competition.