Research On The Innovation Of Science Experiment TV Program "Come On!to The Future"

In recent years,along with the national strategic deployment of "science and education",the production and dissemination of science TV programs have gradually become an important part of China's science communication.Compared to traditional means of popularizing science,popular science TV programs have a series of advantages,such as flexible form,wide audience and fast spreading speed.But influenced by the early communication concept.There are still some problems and drawbacks in the production and dissemination of the early popular science TV programs,and the communication effect is affected by different levels.Differrent from the early popular science television programs,CCTV launched a large science experiment program in the year of 2016 named "Come on! To the future".It created a new type of popular science television program style with its concept,content and form of innovation,and finally a satisfied communication effect was achieved."Come on! To the future" this program's innovation is mainly presented in three aspects:concept,content and form.In terms of concept,it no longer follows the"missing mode" of traditional popular science TV programs,but to emphasizes"audience center","variety " and "value rationality";from the aspect of content,it breaks through the shortcoming of "homogenization obviously" that the original popular science TV programs have,and made many improvements in the content of the selected topic,the experimental content,the role content,the flow content,and so on.Aiming at the characteristic of "skeleton thin" of traditional popular science TV program,it creates the form of "marvel",the form of "full text" and the narrative form of "drama tension".Although there are still some problems,these rich program innovations,once launched,have been strongly echoed and highly praised by the society,and the innovative points of the program have been careful and detailed studied.It is helpful for us to grasp the needs of the audience for popular science programs and beneficial to the development of popular science TV programs in the future.