The Operation Report Of The Chengdu Television Station "The Time Of The Blind Date"

"The time of the blind date " is an emotional reality TV show launched in December 2006 by Chengdu TV city life channel.During more than ten years of development,in the face of the increasingly picky appetite audience,the blind date on content experienced constantly adjust:for example the studio program,balls,mahjong dating show different forms,such as through columns other resources in the form of cooperation also held activities:in 2006-2010,during the draft program boom,dating to adapt to the market need and hunan Qinghai TV cooperation held a blossoming flowers happy boys and so on draft activities,also held a homemade idol drama "Love is like to eat mango" the role of the audition;It also adopts transboundary operation,such as participating in the Chengdu food festival,Chengdu furniture festival and other activities.Now,in the traditional media's decline,the "The time of the blind date " column has changed the focus of management by changing the mode of managing member clubs.The purpose of this study is to show the brand development process of the blind date show,focusing on the three parts of the program's market,content and marketing means,in order to reflect the deficiencies of the current program and explore the next line of development in the brand construction.There are six chapters in this paper.Chapter one mainly introduces the development of "The time of the blind date " column,including the formation of the program,the positioning of the program and the development of several stages.The second chapter focused on the blind date in facing the market analysis,the third chapter focused on the blind date on the content of the production,including TV content production and marketing content production,the fourth chapter mainly elaborated the blind date in marketing,the fifth chapter 6 focuses the dating to the problems in the process of development and the development direction of the future.Between January 2015 and February 2017,the author has in Chengdu TV station channel urbanism "dating to the" membership club internships,work,witnessed the blind date during the reform and development of the club members."The time of the blind date "member club as a traditional media business audience service industry in the case,the project brought hundreds of millions of profits each year,members of the interaction between club and you're also do a lot for the continued development of the TV program.By analyzing the current operation of "The time of the blind date"",this paper aims to lay a foundation for the fixture development of "The time of the blind date " and provide reference for relevant media of the same type.