Design And Implementation Of Platform For General Market Survey Generating

Questionnaire survey is becoming more and more popular as a market research tool. An efficient survey generating platform can ease the market researcher from the hard work of questionnaire design and the result analysis, and it is also meaningful for saving the research cost and shortening the time of the research cycle.Oriented to a practical project, the requirements are analyzed deeply; telephone survey is added to the system as a new feature against to the inadequate of the similar software in recently market; the B/S mode is chosen as the system structure; the main functions of the system are designed and implemented; the problems existing in the monitoring mechanism and the interface between the software and hardware have been resolved by using the backend component; the telephone survey is implemented as a new feature; test cases are designed for system function test and performance test which have been carried out by using test tools.The test result validates that the system is integrated the questionnaire writing and editing tools; can generate survey quickly, support multiple questionnaire survey mode; collect and analyze the survey result automatically; the system is feasible, haleness, security and Scientific.With practical applications and customer needs changing, the next step will be to increase e-mail functions, and improve performance to support more customers at the same time visit.