Print Stock Market Research Report

The stock market, the report is produced along with the capital market and appear is through stock market trading active dongfeng and developed, need stock trading market information for decision-making reference, nature also cannot leave the mass media pay close attention to market changes in the stock market information. As a result of the existence of information disclosure system, the most authoritative source of print as stock market news. Report how the communication effect of stock market, largely release injection level of media coverage; And how the stock market coverage level, the reader is reported the effect of final judge.In a variety of factors influencing the stock market report, from the perspective of the transmission media subject which mainly has the following three aspects:one is the stock market, including the party and the government’s relevant policies and regulations for the stock market report, second, opinion leaders, three is the media agenda. The current stock market report, there is still a gap between expectations and readers, readers tend to the content of the reports about the stock market "to see the back positive, negative information look". This shows that the stock market reports on the communication effect there is a degree of "opposite effect" and "negative effect". The reverse in the stock market reports and negative effect can spread from environment, main body and object in their respective fields and their mutual relations, but from the nature of the relationship, between is due to the stock market report by three major contradictions still exist, which at this time, the contradiction of the reports and then receive the wrongdoings, the contradiction of the malpractices and negative induced actively guide and negative response.Since communication have consideration for the communication effect is dependent on the empirical analysis. Also, the spread of market reports effect also need to use the empirical analysis of this tool. This study selected data samples is the financial times reported in January2013for industrial and commercial bank of all, using the correlation analysis model and the SPSS software to stock market reports and the correlation analysis between volume, model computation show that the media reports on the related stock exists significant correlation relationship between trading volume and intensity, and intensity, the report also exist positive correlation with the volume, density, of course, computing the results also show that the media is the important factors that affect (effect) stock trading, but it is not the only factor. Articles by impact on the media volume has a certain degree of analysis on the reasons, significance.Improve the effect of stock market news dissemination should focus on mainly from three aspects:one is to improve the media credibility. Credibility is the source of media effects, and improve the credibility of work to do a good job in two aspects:on the one hand, to adhere to the principle of the authenticity of news reports, resolutely put an end to false news. On the other hand must adhere to the people-centered oriented consciousness, make the report as far as possible close to the reader, serving the people. Second, the stock market reported the effect of ascension to pay close attention to the audience. To the study of the basic characteristics of audience first, secondly to analyze this group diversification demand, again how media reports of the stock market as far as possible will be implemented on the fulfillment of these needs.3it is to do a good job in the stock market report depends on mass communicators business. Do well the business about quality and must begin from the following three points:one is the good news planning,2it is to do a good job in media convergence,3it is to attach importance to the popularity of text.