Investigation Report On Communication Effect Of Radio And TV Stations In Jinpu New Area

In recent years,In recent years,the rapid development of new media has brought greatimpact to the traditional public radio and television media.For example,the rapid development of digital television,network television and mobile TV are challenging the traditional public radio and television media industry.As a member of the public radio and television media,Jinpu New area Radio and TV station feels unprecedented crisis from this kind of media era change.As an important public radio and television media as a vane of public opinion in Jinpu New area,the radio and television stations in Jinpu New area have always taken the public cultural service of publicizing the policies of the party and the state as their primary task.To spread the correct public opinion to the people of Jinpu New area,play the role of the government and the people.So how to improve the public communication effect and better serve the government and people in the new media era is the problem that must be faced.This paper carries on the field questionnaire to the current social communication effect of the new district radio and television station.After the detailed design of the questionnaire survey scheme,98 viewers in three residential areas in the area covered by the broadcasting and television stations in Jinpu New area were selected as the survey objects.Through the summary and analysis of the results of the questionnaire,the actual situation of the new district radio and television stations.Jinpu New area has a good public image in the audience.However,with the change of the times,the new area radio and television station has been affected by the new media wave,single acceptance mode,lack of service for the individual audience,and so on.On this basis,this paper puts forward how to strengthen the attribute of public cultural service and insist on better propaganda for the party and the country in the present era of the media pattern changing with each passing day,as a part of the public radio and television media in Jinpu New area.Improving the communication effect of the radio and television stations in the new area,so as to better serve the propaganda of the policies of the Party and the country,and better undertake to respond to public opinion.Influence public opinion and the social function of supervision of public opinion,provide better public cultural service for the society.