| Sports play an increasingly important role in people's life,playing sports and watching sports are the main ways people relate to sports.Our purpose of sports video live coverage is growing,especially in today's new media in the information age,people access to sports channels and means are also increasingly diversified,the game live coverage requirements have become more solid and comprehensive.Firstly,this paper gives a systematic overview of the NBA and its communication in China,and then introduces the development history of cctv-5 and tencent sports,including the current status analysis of both in NBA live coverage.In the process of concrete NBA live events,from the choice of events,the studio design,the broadcast commentary team,audience interaction and form and content design,the China central television(CCTV)-5,and is compared with the NBA live coverage of tencent sports,analyzed the differences,comparing advantages and disadvantages of the two,finally,represented by China central television(CCTV)-5 TV media and network media represented by tencent sports development is presented on the NBA live,in view of the advantages and disadvantages of two kinds of media in the narration style,interactive way,content arrangement and tournament selection and so on various aspects are proposed. |
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