Research On The Innovation Of Video Broadcasting Platform In New Media Sports Events

In the context of globalization,the football professional sports events with the development of new media video broadcast,spread and commercial value is growing,the new media video broadcast platform has begun to get involved in sports events live video,through the event live access to user traffic Bringing a series of economic benefits.China's new media video broadcast platform for the rapid rise of praise,such as music as sports,Tencent Sports,PPTV together sports and other new media to spend huge sums of money to buy the live broadcast rights,to provide quality live events at the same time layout and expansion of sports eco-Accelerate the process of commercialization,and find a suitable profit model.This paper starts with a brief and complete discussion on the development of new media video live,and then the future development trend of new media video live will be based on content innovation to explore the innovation of video live in profit model,rational optimization of resources Configuration,to achieve the platform for sustainable development and profit maximization.The paper then makes a detailed discussion on the development of the live video of the new media sports events.The new media sports video live has become a new way for fans to watch sports live,participate in interactive communication and share events.This paper analyzes and studies the present situation of the video broadcast platform of the new media sports events at present.It mainly analyzes and discusses the diversification of the development of the new media platform,the development advantages and the lack of three aspects of the live broadcast.The new media platform is broadcast through the event Innovation,access to user traffic to win advertising,sponsorship and other realized profit.Finally,the paper makes a detailed analysis on the innovation and development trend of the video live video platform in the new media environment.The development of the video broadcast of the new media sports event can not be separated from the technical support and the user's interaction.The quality of the business training.The most important is the new media sports media as a commercial profit media,to make changes in the profit and innovation,the future development of new media sports video video trends to make a reasonable forecast in order to get more users of the favor and achieve new The commercial value of the media platform is maximized.