Research On PUGC Propagation Of Douyin Short Video

With the continuous upgrade of the mobile Internet,the importance of high-quality content is becoming more and more obvious.Each mobile short video platform has increased its focus on high-quality content resources.As the leader of the current mobile short video platform,Douyin mainly produces content at the beginning.Uploaded by the user independently,using UGC's content production method brings great convenience to the user's production of content.The rich content allows the platform to taste the dividend of traffic.However,UGC's high-quality premium content is very scarce and prone to irregular short video content.The country Relevant departments have launched a series of regulatory and governance actions on short video.With the acceleration of the 5G era,it will shorten the gap in mobile short video technology and further deepen the requirements for content quality.In this paper,the author conducts research on the PUGC transmission of Douyin short videos.The author mainly analyzes the PUGC content production,content distribution and dissemination methods of Douyin to find out the characteristics of Douyin's PUGC transmission.The effect of Douyin's PUGC propagation.Summarizing the situation of Douyin 's PUGC propagation and proposing optimization strategies will help PUGC 's optimization and development in the field of mobile short video.According to statistics,as of February 2018,the number of active users of the short video integrated platform and short video aggregation platform reached 403.5 million and 165.5 million,respectively.Mobile short video has become the “window” in the current era of media convergence.With the development of technology and the improvement of the short video market and user requirements,a newer concept of PUGC has been proposed in content production,and mobile short video has emerged.The platform 's PUGC transmission,its propagation process and characteristics deserve the attention and further research of academics and researchers,and Douyin,as the head representative of the current mobile short video market,has a far-reaching reality in the research on PUGC propagation of short-to-phone Meaning and certain social value.