The Research And Realization Of The Marketing Risk Analysis On District Power Supply Market

This article studied and realized the marketing risk analysis and decision-making supporting system of the regional electricity supply market by utilizing the risk management theories and methods that combined with scientific theories of the computer technology and management This essay deeply analyzed the regional marketing risk through the aspect of the risk of electricity supply ability and the aspect of risk of the profit between the regional electricity supply enterprises and the small firepower plants. Based on these analysis, we identified the risk analysis index, designed the whole system structure, established the whole framework for the regional marketing risk analysis decision-making supporting system, at the same time, by applying the Oracle 10g OLAP skill to analyze and present the data, we realized the risk system which provide necessary assistant support to the marketing decision of the electricity supply enterprises.