| Technology is a powerful and useful tool to the promotion of any industry,no matter in which era or in which field.When applied to the field of journalism and communication,the new information technology has not only brought huge change to the entire media ecology and media industry,but also had a great influence on all aspects related with news communication business.The emergence of mobile news client can be seen as a further innovation in the field of news communication.The mobile news client gains a great success especially because of the application of personalized recommendation technology.Besides that,as a kind of intelligent medium,mobile news client caters to the interest of users.Attempting to occupy part of the traffic on the mobile terminals,various forces floods into the mobile news client market,which leads to the rapid expansion in both numbers and types of mobile news clients.As a new kind of medium that has tens of millions or even hundreds of millions of users,its impact on society is far-reaching.As a product born in the era of mobile Internet,the communication of mobile news client is different from the traditional mass communication.This article intends to inspect the mobile news client which emerges under the new technology based on the perspective of communication technology,examining the new media style and the forms of news dissemination derived from its combination with news media.In terms of writing ideas,starting with its concept and the realistic background conditions of its birth.It aims at stressing the important role of technology itself in the transformation of the media form.Then,I do some analysis about various types mobile news client based on different dimensions.In this part,I will illustrate the current situation of various types of news clients based on authoritative reports from third parties.Based on the classic 5W communication model,the third chapter mainly analyzes the five parts of the communication of mobile news client,and five major characteristics has been concluded,they are as follows:for the communicator,the elite and the civilian coexist;for the content,diversity and individuality coexist;for the audience,fragmentation and high-frequency scanning coexist;for types of communication,mass communication and minority communication coexist;for transmission carriers,platform and terminal coexist.And at the same time,its advantages in communication are summarized into four aspects:continuous and timely updating of content,easy insight into the trend of public opinion,greatly enhanced audience participation,and strong user dependence.Finally,this article believes that when it comes to the function of monitoring environment,we can make use of the collaboration of both human and machines,innovative methods of performance and improved algorithms.When it comes to the function of connecting society,on one hand,we need to set the agenda actively and initially and attract users to participate.On the other hand?we can monitor public opinion in real time,and guide public opinion in an appropriate way.For the function of inheritance and entertainment,the role of audience is so important that it cannot be neglected,we need to keep an eye closely on the preference of our users,one side is to combine "soft and hard"information reasonably;the other side is to innovate forms of interaction with the users,and make the education experience joyful ultimately. |
PDF Full Text Request