Research On Mobile News Clients In Interest

There have been more than 1000 news clients nowadays since 2012. The popular ones not only gather huge client groups but also have high activities among clients. This paper focuses on mobile news clients to discuss the development of mobile news clients in China in the aspect of the value of interest. Interest here could be introduced in the following aspects: First of all, the news itself should be interesting and full of human interest in order to attract people. Secondly report format as well as writing format should be more attractive. Thirdly social functions of news come from the value of interest. Last but not least, filling in the intervals of news with anecdotes could increase the interest as well.However too many interest restrict clients' own thinking and contradict with the social effect of news. A compromise between interesting news and thoughtful news should be figured out.In Chapter ?,the motto of "Interesting First" is introduced as the key on being a successful mobile news client. Then a detailed discussion on the developing trend of mobile news clients is shown and the value of interest is of great importance in Internet era could be summarized among it. Thus mobile news clients are divided into three different types and a further discussion based on each type is listed.The applications of IT technologies on interest of mobiles news clients are shown in Chapter ?. Big data and logical algorithm, which are the most popular fields in statistics nowadays, are now widely used in popular mobile news clients. It is a great innovation that technologies help clients to find out the interest of each individual.The effects of news content and news format on value of interest are discussed in Chapter ?. On one hand, news content such as news title and news language could easily attract the target clients. On the other hand, the news format of multimedia, which is the advantage of mobile news clients,can increase the interest of news typically. User experience is also what makes mobile news clients different from traditional media.Interaction with clients is very important for increasing interest.In Chapter ?, several issues on pursuing interest are detailed discussed. First of all,it is very common that mobile news clients focus too much on interest and ignore the social functions of news. Secondly too much interest will restrict clients on their own thinking of news. Lastly, some mobile news clients pursue downstream interest and end up with a misintroduction on their clients.