Problems And Solutions To The Science Communication Under The Vision Of New Media

As the main tool of science communication,mass media plays an important role in Spreading scientific knowledge and improving scientific literacy.With the development of technology,the emergence of new media,social media and mobile news clients gradually replaced traditional media,which made the public develop new habits when acquiring and reading information.The new information content production methods,convenient communication channels,online public opinion fields and discourse rights brought by the new media also provide a good opportunity for the renewal and development of science communication.However,science communication has emerged new problems and challenges in the process of integration with new media.Based on the development of science communication in the context of new media,the author studies the new problems arising from scientific communication through extensive literature reading and case analysis.And combined with the analysis of the scientific content of the fruit shell network,trying to make suggestions for solving the problems and challenges of science communication in the new media background.The research content of this paper is based on the research of predecessors on science communication.Through the literature reading method,the theoretical basis of scientific communication is sorted out at various stages of development,and the status quo of domestic scientific communication research is carried out through macro,meso and micro.classification.By arranging the characteristics of science communication and the characteristics of new media,it analyzes and summarizes the status quo and characteristics of science communication in the new media era.The third chapter sorts out the news and content of the new media science communication,and finds out new problems in the various elements of the science communication process.For example,the mainstream media faces the dilemma of personnel,the lack of flow of scientific content,and the prevalence of pseudoscience.The fourth chapter combines the content analysis method and the media framework analysis method,with the WeChat public number as the media carrier,and the shell network as the research object,and from the topic structure,article genre,source,article length,scientific terminology,rhetoric techniques From the perspective of the characteristics of popular scientific communication texts,it is concluded that the scientific communication content of the fruit shell has the following three characteristics: decentralized folk attributes,to meet the needs of the audience,and to take into account scientific and entertaining.The fifth chapter is based on the analysis of the shell and the trend of new media development.This paper puts forward the four aspects of the advantages of new media technology,standardizing the development of new media science communication,establishing an equal dialogue mechanism and innovating scientific communication content.Suggest and improve the path.