Network Controversy To Science Popularization: Discourse Linkage In Cyberspace

With the rapid development of the economy,the social interests of the demands become more diverse and complex,accompanied by groups of the outbreak of the frequency of conflict has also increased.In the context of the vigorous development of new media,the public through the Internet platform to carry out the views of expression and interest demands,when the real life needs are not sound,based on the network anonymous,open and interactive features,the network platform will act as A great sound channel.The development of information technology and the continuous optimization and upgrading of mobile terminal equipment,people are increasingly dependent on the network information,and the emergence of network information can also greatly affect the public awareness,and even lead them to understand the specific events.This article focuses on the network events that took place on the Baidu Encyclopedia of PX terminology between March 30 and April 4,2014.Through the analysis of the title of "PX event" network news report before the entry race,it is found that the network news before the selection of the actual definition of the framework,the lack of PX for the popular science,and in the report of the relevant events exist in the PX stigma The risk of.Through the analysis of the discourse behavior in the battle of the entry,the author dissected the process of the network public opinion from polarization to rationality,and found that the intellectual elite had the natural discourse superiority to the ordinary people,and they added to the discussion of public space,The risk of transmission.In the interpretation of the related network news reports after the entry race,it is found that the report of this period is obviously increased by the influence of the framework of the People's Daily,the framework of the popular science,and the countermeasures and suggestions.The image is more clear,cyberspace seems to form a popular science of the situation.It can be seen that the network events not only affect the media agenda,but also derived a number of sub-topics.Network news reports before and after the change reflects the Baidu Encyclopedia entry between the words of the linkage,showing a vibrant network of public space.