Research On The Framework Of Media Texts In Scientific Communication

In the 21st century today, few people will oppose the importance of science or technology. Through the scientific issues presented by the media, most of the people can feel the impact of scientific knowledge and technological directly. With the advent of new technologies becoming more and more frequent, connected with life more and more closely, its function is changing all looks of this era continuously, and the importance of their roles in the media communication is highlighted Media how to play the important role of scientific information communication, how media framework can help the audience to accept scientific information, what kind of representation of science text can enhance the scientific literacy of the audience, is the important issue that the media need to pay great attention to, and also is the main factor that influence the spread of science.Based on Songshuhui-Association of Science Communicators, which is different from the mainstream media website of science and has a new attempt and exploration in terms of science communication, the passage does analysis framework on the presented scientific texts and probes into its merit in science communication. The article is divided into five parts. The first part is the introduction part of the research, explains the basic contents such as research origin, research review, research method, research framework, research sample.The second is the main part of the study, using the framework theory to analysis the three levels of the texts, interpreting comprehensively the media framework through the two aspects of contents and characteristics. The third part compares the Songshuhui-Association of Science Communicators' medium framework with mainstream media's. It is aimed at deepening the understanding of media framework of Songshuhui-Association of Science Communicators by comparing and snapshots what can be improved when mainstream media doing science communication. The fourth part puts forward some suggestions based on the advices of science communication that reflected by the last part, that is which paper is more conducive to the audience to accept the media dissemination of scientific knowledge. The fifth part is the summary of the research, the general carding of the logic, views, the final and conclusions.The author believes that Songshuhui-Association of Science Communicators has its own characteristics and advantages in the framework of the media construction. Studying the text contents is aimed to analyze all kinds of media today how to render the framework that scientific issues can eliminate the obstacles better when audience receive scientific information and improve the efficiency of science communication to a great extent. The author is looking forward to getting answers to the questions in this paper and providing practical value.