Research On The Transition Of Life Service TV Programs In The Age Of Medium Integration

As one of the major principles and policies of the party and the country,people's livelihood issue is closely related to people's life and is the most concerned issue of the people.As an important program type,life service TV programs rely on media platforms at the national,provincial and municipal levels to constantly solve difficult problems in People's Daily life,convey fresh hot information and many small service knowledge,enrich people's spiritual life and improve people's quality of life.However,with the rapid development of various media,new media is developing rapidly.We media,network media,social media,video media and other platforms have rapidly diverted the audience of traditional TV media.Traditional television media is no longer the only disseminator of new information and hot news,and gradually lose the position of information monopoly.All kinds of changes are pushing the transformation of traditional media into the deep water.In this context,life service TV program workers should firmly grasp the opportunity to carry out the program transformation and innovation work,form the program brand,and enhance the competitiveness of similar programs.At the same time,it constantly integrates with new media to build a media platform,diversify the channels of program communication,form a service industry chain,and achieve leapfrog development.This paper studies the transformation and development of life service TV programs under the background of integrated media by using the relevant theories of communication and the internship experience of the author,taking the life circle program of cctv-1 as an example.Under the current media environment,the old version of "life circle" is facing more and more competition from similar programs.The content it produces no longer meets the diverse needs of today's audience.The audience's viewing habits are constantly changing,the new media end is constantly diverting fixed audiences,and the discourse power of traditional TV media is constantly declining.In order to change the current situation,"circle of life" actively makes transformation.Starting from the reconstruction of the program content production chain,increase the originality of the content.Change the form of program communication,focus on the construction of several major media platforms,the program content will be spread in pieces.At the same time,a large number of users use UGC in the program to improve the sense of user experience and increase user stickiness.At the studio and the use of media technology innovation,to show effect TianZhuan add tile.However,there are still some deficiencies in the life circle after the transformation and revision.First,the program content exists new ideas,brand strength is insufficient.Second,in terms of media innovation,the existing fixed middle-aged and elderly audiences of the program are neglected.Third,the use of Internet platform material content requirements are too low.Fourth,the lack of connection between the new media broadcast section and the large screen.The integration and development of old and new media is the key to the continuous exploration and development of current media,and the only way for TV media to seek innovative breakthroughs in the Internet era.In the media age,life service class should not only pay attention to the authority of TV media in the spread of the content,also want to reflect a new era under the program forms of living service program,dissemination characteristics and social function,with "life circle" as concrete example analysis,help to promote life service class television program in the financial media environment benign development,continuously consolidate their own voice,increase program form,authority,and diversity.In short,with the continuous progress of The Times and the continuous development and innovation of technology,life service TV programs also need to keep pace with the exploration and development.