The Value Reconstruction Of Traditional Media In The Era Of Mobile Internet

The mobile Internet is shaping our social structure in an all-round way.The rapid development of mobile Internet has changed our consumption patterns and living habits.Mobile Internet has become a mainstream way of life.At the same time,the mobile Internet is changing our way of thinking and acting,constructing a modern social communication mode characterized by mobility and interaction.The strong rise of mobile Internet has brought about a comprehensive impact on traditional media.The value of traditional media is composed of the communication value,the social value and the commercial value.In the era of mobile Internet,the value of traditional media is decreasing in the communication value,the society value and the commercial value.Traditional media urgently need to reconstruct their own value and seek new breakthroughs in value.The reconstruction of traditional media value in the mobile Internet era is faced with multiple factors.In the era of mobile Internet,traditional media is facing a new media environment.From the policy viewpoint,the policy supports the traditional media to active a transformation development,a promotion of public opinion guidance and the construction of a new type of mainstream media.From the technical viewpoint,the development of mobile new media technology provides technical support for the traditional media.From the users viewpoint,the difference and diversity of user needs also require the traditional media to restructure value.The comprehensive influence of these factors constitutes the adequacy and necessity of the reconstruction of traditional media value in the mobile Internet era.In the mobile Internet era,the reconstruction of traditional media value needs to be completed from the aspects of communication value,social value and business value.To reconstruct the value of communication,the traditional media should be based on the needs of the users,actively innovate the contents,forms and channel of the products.To reconstruct the social value,the traditional media should be based on the social needs,innovative thinkings and methods,and realize the sublimation in the aspects of social guidance,social supervision and social education.To reconstruction the the commercial value,the traditional media should develop diversified businesses,expand the source of profits,construct the media brands and achieve cross-border development.