Research On Anti-intelligence Phenomenon Of Network Self-made Programs

In recent years,under the influence of new media technology,in the environment of media integration development,the major video websites in China have seized the vision of their audiences with their rapidly changing focus and diverse and stimulating information.The phenomenal popular website self-made program shows its important influence,they constantly change people's lifestyle,behavior,and emotion,as if it involves the people in the whirlpool of a new technology revolution.At present,the total number of home-made online programs broadcast in multiple seasons,such as "Let's talk","Roast","The Rap of China ","Mars Intelligence Agency" and "Xiaosong Pedia",has reached more than 100 files.It has diverse types,rich content,young audience,distinctive personality,stylish avant-garde,its various manifestations of anti-intellectual phenomenon such as prominent differences,subversion,challenge,treason impacts the audience's aesthetic acceptance with the ultra-explosive spread effect.Not only it changed the rules of cultural games,but also the trend of modern entertainment.It has formed a behavior force that cannot be underestimated.The anti-intellectual culture reflected in the self-made online program "Let's talk" is the key to the audience's strong response to it,and arouse high attention from the society,and presenting various thinking of different lives.This paper is based on the dialectical attitude on anti-intellectual phenomenon to the extension of the horizon of media ecology,and the change of consciousness from simplification to pluralism,mainstreaming to pan-entertainment,authoritarianism to decentralization,which is reflected in the criticism and deconstruction of traditional media thinking.At the same time,we have also seen the game between postmodernism and mainstream values,deeply felt the severe challenges faced by the media industry.It is also because of the entertainment spirit of the self-made online program "Let ' s talk" with its ultra-normalized creative ideas changed the aesthetic attitude of the audience to some extent,and the direct sense and perceptions influence the value orientation of the group psychology of the contemporary audience.Therefore,under the background of promoting the integration of multiple media,a systematic and in-depth study on the phenomenon of network self-made anti-intelligence programs not only contributes to the cognitive innovation of media culture,but also helps to build the system of media cultural ideology.It can not only meet the needs of media culture of the era,promote the development of media construction and advance with the times,but also give more innovative enlightenment to the construction and development of traditional media.If the self-made online program goes to the wrong direction of “amusing ourselves to death”,It is expected that the conservation of cultural values will become the universal principle of the construction and development of major media.