Research On The Competitiveness Improvement Of Jiangsu XS Software Company From The Perspective Of Value Chain

The current society has entered into the information era,the software industry booming at an unprecedented speed,in the country "Internet plus initiative" and "mass entrepreneurship and innovation" policy driven by a large number of software start-ups arises at the historic moment.According to statistics,in China's software industry,most of the entrepreneurial small and medium-sized software enterprises,their stable development is not only related to the future of China's software industry,but also to the implementation effect of national innovation and entrepreneurship policy.Due to the low threshold and high growth of the software industry,the market competition is also very intense.Currently,the competition between software enterprises is not only the competition of products,but the competition of the whole enterprise value chain,only the promotion of the value chain can enhance the competitiveness of enterprises.Based on the Jiangsu XS software company as a case study,based on the enterprise fully grasp the basic situation,we first used the PEST model analyzes the macro environment of enterprises facing,combined with Michael Porter's Five Forces Model to the software industry environment fully analysis,fully understand the current enterprise external competitive environment.Secondly,combined with the basic situation of enterprises and the characteristics of their entrepreneurial software enterprises,this paper makes a comprehensive analysis of the strengths and weaknesses of enterprises,and makes use of the value chain as a tool to elaborate the status quo of the value chain of enterprises.By combining the influence of the value chain to the competitiveness of the enterprise and the key point of the enterprise value chain,the problems in the value chain are optimized.Finally,the strategy measures are made to improve the competitiveness of enterprises,and provide guarantee for the promotion of the competitiveness of enterprises and the development of the future.Based on the analysis framework of software enterprise value chain,through the chain link and the relationship between the problems existing in the value chain in order to develop optimization analysis to achieve promotion enterprise's competitiveness,can be used as a way of entrepreneurial software to enhance the competitiveness of enterprises,make enterprise management more scientific insight into the internal situation.At the same time,a systematic proposal of value chain optimization and competitiveness promotion strategy will also play a guiding role for the current competitiveness of many entrepreneurial software companies.