A Research On The Agenda Setting Of Our Spokesman In The All Media

In the 21 st century,with the rapid development of the global media and the rapid flow of information,all governments attach great importance to the construction of "transparency." As a key part of creating a transparent government,spokesman system has also drawn widespread attention from all walks of life.With the continuous advance of China's reform and opening up and democratization,more and more news spokesmen in our country have entered the public field of vision.The professional characteristics of government press spokesmen determine that they must be prepared to face the various problems raised by media reporters at home and abroad.The spokesman has the responsibility to interpret the national guidelines and policies and establish a positive image of the country.Therefore,press spokesman In terms of language expression,we must take the initiative to set the agenda,while reducing incidents to the public,but also guide their positive opinions about the incident.As another protagonist at a press conference,how the news spokesman guides foreign reporters is an important factor in enhancing the country's image abroad.With the advent of the all-media era,the number of Internet users has been rising year by year.The spokesman's use of new media to interact with Internet users is also an important measure for enhancing the country's image.Under the all-media era,how to set the agenda for Chinese press spokesmen and how to interact with a large number of Internet users so as to enhance the public's appreciation for the country,our press spokesman made a good demonstration.