Research On Communication Of Government Online By Henan People

In the background of social thought pluralism, diversity of audience demand, the excess of dissemination channels, information dissemination globalization, how broadcasts to insist the party spirit and principle well, and display the mouthpiece function? Through《Government Online》this program, the party committee government may issue the government order, the propaganda policy, gains the populace to the government service appraisal information;The common people may gain the current politics information, participation in government and deliberation over governmental affairs, the expression reflecting the wishes of the voice, the reflection call; Thus realizes the party and government's propaganda intention with satisfies people's news demand to unify, the propaganda policy, the speaking government order with for people clearing up suspicions dispelling doubt, helps people overcome their difficulties unifies, serves for the audience, serves for the party and government's main task with enhances the radio news propaganda the public opinion guidance level to unify, enhancement radio news propaganda pointed, effectiveness, attraction, power.《Government Online》the column is the Henan people Broadcasting station's name brand column, has the profound influence in the Henan audience. The column has begun broadcasting since July 1, 2003, is tight the hot spot which, the focal point organization pays attention generally regarding the party and government's key work and the audience to report throughout that puts up one between the government and the populace to exchange, the communication, the understanding, the understanding platform mutually.In 2005 this column obtains China to be well-known newly the column prize, becomes Henan to have the high popularity and the influence name brand column truly. Develops in the Henan vanguard consultant firm in 2007 Henan broadcasts in the market survey,《Government Online》the program listeners' rating comes first in the entire province cover's broadcast program.《Government Onlinethe》column success is the government information public effective practitioner, has provided the supervision of public opinion new modus, satisfies the public unceasingly the demand desire, raises the public rights and interests consciousness. At the same time,《Government Online》the column must manifest the broadcast media and government's humanities concern consciousness, must take on the harmonious society to melt the contradiction, the coordinated relational heavy responsibility on own initiative.