The Communication Characteristics And Problems Of The News Webcasts

2016 is known as the first year of the development of the live webcast,along with the network broadcast live this kind of new mode of transmission of explosive fire,professionals from all walks of life began to actively explore and webcast,rise of live "+" mode,press and the media are also actively live webcast and press to the combination of practice.During the live webcast of fire environment,hardware equipment and the technology development for "webcast + news" provides the possibility,live to communicator and audience's psychological demand to satisfy explains the necessity of the mutual fusion.Network news live is different from the traditional TV news broadcast transmission characteristics,these characteristics is embodied in the communicators,communication content,communication channels,audience status and cost aspects of news broadcast,including diversity trend reports;The content of the report is more diverse,with unique trial webcast and extensive network broadcast of sports events as an example.The live coverage breaks the time limit and the timeliness and authenticity is obvious;The status of the audience in the communication relationship is further enhanced.And these transmission characteristics also lead to the network news live in appeared in the course of its development,such as personnel quality news and news reports ignore the production of high quality content and news ethics disorder,reporting process studio barrage lots of violence and other problems.Network news live long development needs good health of the environment,to create such an environment,must work together to solve the above problems,for and individual to the Taiwan side,covering all aspects of the subject quality,provides the high quality production of content,strict regulatory control the content of the production,skillfully use a variety of new mode of transmission is the important measures to promote healthy development for a long time news broadcast;For the government,it is imperative to have a clear responsibility for ensuring the live coverage of news networks.