| NBA National Basketball Association is the world's fastest growing, most sophisticated and most successful professional sports league. It represents the highest level of today's basketball world. And it is popular among the fans of basketball with its exciting level of competition and superb arts of playing. In recent years, NBA has swept across China with the establishment of superstar status of Yao Ming on Houston Rockets and the consolidation of main status of Yi Jianlian on New Jersey Nets. And it has become the focus of more than 300 million basketball fans and all kinds of media in China.There is no doubt that live television is still the main form of communication of sports, including the coverage of NBA. And network has occupied an increasingly important status of reporting the game with the strength of real-time, comprehensive event update with the emergence, development and expansion of new media. The development of electronic media challenges the coverage of NBA by paper-media. It is a matter of concern and of great benefit that how to avoid weaknesses and play their own advantage to activate the coverage of NBA for professional class newspaper with Sports Weekly as the representative.In this thesis, literature, mathematical statistics and content analysis, the Titan sport status and characteristics of NBA coverage had done a detailed analysis of its Baokuo layout, manuscript sources, narrative focus, the report objects and pictures configuration and other aspects of a comprehensive interpretation and analysis, summarized in its report in six NBA strengths and advantages,in its report also pointed out the problems and shortcomings.I think it should look at four aspects and improve the quality of NBA coverage:1, To learn French "Equipe",and fostering their professional photographic team, as far as possible in reporting their use of the newspaper's photographs, if the references do not photographs of the media must explain the source of press releases as well, pay attention to protection of intellectual property.2,Ehancing the interaction with fans. In "Ju Yiting" section, add the number of fans and the enthusiasm of contributors to provide readers with a broader platform and performance opportunities to ensure the quality of the articles in the same time, increase information exchange and interaction that can make fans more fully enjoy "Sports Weekly" the convenience and opportunities to attract more fans attention.3,On the choice of the object in the report may be appropriate to reduce the share of Chinese players and coverage ratio of 45% from the original reduced to 35%, while other teams try to balance the coverage ratio strength balanced.4, Focusing shifted to playing field and reduce the sex scandal or scandals and the uncertainty of news reports, entertainment news reporting to eliminate the tendency to maintain the authority of its report, establishing its credibility in the minds of the audience and the big newspapers image.At the same time we should also see that the current domestic research for the NBA is basically limited to skills and tactics, or cultural transmission, and it is minimal for its news coverage, especially for the study of coverage with paper-based media. It is, therefore, not only a certain degree of enlightenment to the news business but also a certain meaning and value to the academy to study the Sports Weekly NBA coverage systematically. A major feature of this paper is the comparative analysis of the advantages and disadvantages of various media in the NBA coverage. And this paper also studies the history and current situation of media coverage of NBA systematically with close integration of theoretical explanations and case studies and finally puts forward the strategy of development for Sports Weekly NBA coverage. So this paper is somewhat practical and forward-looking. |
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