A Study On The User-generated Content Of Mafengwo In The Spread Of Guangxi Historic Sites

As an immovable cultural heritage,monuments are like a historical witness of a country.The cultural connotations it carries are of great significance to the nationals of this country.How to mobilize the enthusiasm of the people and take the initiative to undertake the responsibility of spreading cultural heritage is the problem that the society needs to solve.With the improvement of people's living standards,tourism has become a popular activity,which makes people's thirst for tourism information more urgent.Monuments are also included as part of cultural tourism.The travel websites that use user-generated content as their main business just solve these two problems.This article makes detailed statistics and combing of user-generated contents in the reviews,travel notes,travel guidebooks,questions and answers,wengwengs,strategy of free walkers,and classic routes of the travel site Mafengwo,to analysis how Mafengwo's user-generated contents to spread Guangxi historical sites.From this,it is concluded that the user-generated contents of Mafengwo can increase the exposure of monuments,enhance the image of monuments,enrich and record the details of historical sites,and promote the circulation of monuments.However,there are also negative influences on the popularity of historical sites,will have more chances to spread,and a large amount of other information that makes the historical information inconspicuous and the accuracy of historical information is difficult to guarantee.Through attractions,reviews and travel notes,compared the similarities and differences in Guangxi,Guizhou and Shanxi.Compared with other two regions,Guangxi historic sites are less popular among Mafengwo users,and the evaluation of heritage sites is not good.Compared with Ctrip,Mafengwo users pay more attention to the integrity of the historical information.Mafengwo also pay more attention to the user's initiative,it is more conducive to the spread of monuments.Finally,through the analysis of the user-generated contents of Mafengwo,we propose to open visit these historical sites,improve service quality of heritage sites,use museums as a supplement to historical sites,carry out online and offline activities,and improve conditions for user-generated content,will help users spread monument information.