Media Convergence Times Print Way

Nowadays, the communication measures have been mounting revolution due to digita]technologi es and internet technologiesdeveloping rapidly. Abundant of communication methods, vague boundary between mediums and media combination:those big three is the trend of media development in the future. New media (internet, mobile etc.) attract a considerable number of original audiences of tradi tional media; depend on the advantages which are conveni ent, timeless, openness and interaction. In the qui ck-message era, the hysteresis quality of traditional newspaper is more and moro obvious. Media convergence brings opportunities and challenges both.This article has analysis the situationof traditional newspaper at this timc, while how to figure out the problcm resolve. Based on EXPo covcrage cases from OrienTal Morning Post, summarized what’s the creative of reporting content when the news reper report big news at his media convergence cra. Thus, figure out the way to help news paper get out of truck. This article also uses this case to prove that；the developments of traditional newspaper have to be combining with others as well as use of multi-channels to reporting.However, the mission of news paper never changed, which is reporting influential news, deep analysis. Meanwhile, reporting really moan ingful, really impressive news for audiencesPeople oriented, multi-channels and content-based, those are the principles which make media success. For traditional newspaper, the core competitiveness are content original creative, content unique and content useful. This article aims to analysis how to express advantages of traditionalnewspaper; analysis how to continuous developing traditional newspaper after comhination; also releases suggestions for traditional newspaper to develop.