Research On Emotional Talk Radio Programs In The Perspective Of Media Ecology

During the period of social transformation,due to the transformation of the economic system,China's social structure and social form have also undergone corresponding changes.Contemporary people's values and behaviors have been greatly affected,especially in the fast-paced life.Faced with the dual pressures of work and life,modern people urgently need a window of emotional confession.Nowadays,in the context of the increasingly abundant television media and emerging online media constantly impacting the mainstream status of traditional media,the survival and development of emotional talk radio programs faces enormous challenges.In this paper,the documentation analysis,the case study method and the questionnaire survey method were used to study the emotional talk radio program �Not to be lonely tonight� as the main research object,which is well-known in the Central Plains region.This paper relies on the division of the internal and external ecology in the media ecology theory,to conduct a brand-new theoretical exploration for this program.First of all,this paper is focused on analyzing the ecological environment of the emotional talk radio programs,mainly from the media's external ecology and internal ecology.The first is the external ecology of the survival and development of emotional talk radio programs,which mainly includes the influences of ecological factors such as social politics,economy,culture and technology,and the interactive relationship between emotional talk radio programs and these external ecological factors.The second is the internal ecology of emotional talk radio programs,which mainly analyzes the influence and effect of the interaction of content,audience and operation on the survival and development of emotional talk radio programs.Secondly,from the analysis of the internal and external ecological environment of the emotion talk radio programs,the ecological crisis of this kind of program was discovered.Finally,using the �niche� theory in the media ecology,the author proposes �dislocation competition�,promotes species evolution,strengthens the sustainable development strategy of brand operations,creates a healthy ecological environment for emotional talk radio programs and promotes the overall optimization of broadcast media's ecology.