A Research And Evaluation Of Amazon's Profit Model

Since the 21 st century,the global economy as a whole has developed rapidly,and the development of information technology has been extremely rapid,too.Under this background,the new shopping mode of online shopping has gradually become the mainstream of society.E-commerce has penetrated into all aspects of people's lives,and a great amount of new e-commerce models have been emerging.The rising consumption level and other factors have made the online shopping market flourish constantly.Since2015,China has vigorously carried out the "Belt and Road" economic policy,which is especially true for e-commerce enterprises,especially cross-border e-commerce enterprises.It is an opportunity that is not available.This paper chooses the e-commerce giant Amazon as the research object,combines the empirical research method and the case study method.In the process of the case study,the paper unifies the Amazon's development history,the business scope and many factors.This paper studies Amazon's profit model from five aspects: profit source,profit lever,profit barrier,etc.Then,on the basis of financial performance,the operating effect of its profit model is evaluated preliminarily.This paper makes financial analysis on Amazon from six aspects: solvency,operating ability and growth ability.Finally,in order to evaluate the operation effect of Amazon profit model,this paper uses analytic hierarchy process and fuzzy comprehensive evaluation method,and evaluates the operation effect of Amazon profit model from three levels and four dimensions.It also summarizes the successful experiences and shortcomings of Amazon's profit model in order to evaluate and research Amazon's profit model,and at the same time,it also provides a new strategy for the e-commerce enterprises which are looking for new profit growth points,to optimize its own profit model to be changed.