Model Building On Performance Evaluation Of HUAWEI China ICT Business Channel

HUAWEI Technologies Co.,Ltd of China was found in 1988.It is now the world information and communication solutions leader.HUAWEI China has entered the TOP500 company in the world(only after Ericsson).At present,the global telecommunications infrastructure market is facing space saturated"ceiling".The pace of growth has slowed down.In the information age,the enterprise ICT system will go beyond the tools and support system,which will go into every aspects of enterprises and lead to the construction of enterprise end to end real time system.The construction enterprise digital business will become the future enterprise organization form.The ICT infrastructure is the core power of enterprise innovation driven transformation and upgrade the competitiveness of enterprises.In accordance with the strategic layout of the HUAWEI company,In the communication equipment market space under the condition of Limited,HUAWEI adjust development strategy.From the focus on CT(Communication Technology)to focus on ICT(Information Communication Technology).HUAWEI in business field will expand their new,larger space.At the beginning of 2011,in the board of directors HUA WEI focus on the redefinition of business organization structure.With the cloud computing fusion rise and ICT industry historical opportunity,Enterprise BG emerge as the times require.The business is the main battlefield to the field of ICT development in the coming ten years for HUAWEI.In addition,The industry is also the company's expected future growth engine.Marketing channel plays a very important role in the promotion and sales HUAWEI ICT business.Marketing channel plays a very important role in the promotion and sales HUAWEI ICT business.One hand,it is an important way of development HUAWEI enterprise ICT users and the volume of business.On the other hand,it is the marketing channel performance evaluation and an important tool to promote marketing channel performance.How to help HUAWEI business marketing channel performance evaluation system of scientific,and enhance the core competitive advantage,to reach the HUAWEI company's short-term and long-term business objectives.This is a significant and meaningful topic.This paper aims to study the suitable marketing channel Chinese HUAWEI ICT enterprise performance evaluation index system and method.In order to objectively evaluate the performance of ICT marketing channel HUAWEI and upgrade its performance.The author summarizes the characteristics and current situation of ICT industry marketing channel through the investigation of literature reading and status.Define marketing channel flow plays an important role in the performance of channels.In addition,the marketing channel performance inevitably there are a large number of fuzzy uncertainty factors in evaluation process.And the theory of the marketing channel performance evaluation system about ICT service is relatively scattered.There are no comprehensive and applicable evaluation model and method for HUAWEI ICT enterprise marketing channel performance.In order to evaluation is more objective,fair,to give HUAWEI ICT enterprise marketing channel corresponding evaluation,In order to promote the business level.This paper presents an improved fuzzy comprehensive evaluation method,The marketing channel performance evaluation model based on Analytic Hierarchy Process.The base of preliminary design and applied to the marketing channel performance HUAWEI ICT enterprise evaluation system and based on the optimization results of empirical application.According to the final construction of marketing channel performance evaluation system and method and then set up HUAWEI company based on ICT service.This theory has a certain reference value for the ICT industry companies about the marketing channel performance evaluation.