Research On The Evaluation Of NT Company's Profit Model

With the implementation of the "China broadband" strategy and the further development of "three networks integration",Internet TV in China has been developing rapidly in 2013.Internet TV has ushered in unprecedented development opportunities.People can conduct diversified activities through Internet TV,including ordering video and playing games,which makes TV become the entertainment center of family again.In the changing competition environment,how Internet TV companies should seize the market opportunity and take advantage of the opportunity to improve their competitiveness level,thus gaining the advantage position in the industry has been a problem of great concern.Therefore,it is necessary for enterprises to evaluate and improve the profit model in the face of fierce market competition,so that they can stand out in the competition.Whether the accuracy of the enterprise profit model is related to the survival of enterprises in the fierce market competition.Countless enterprises are lost in the profit model positioning does not conform to the characteristics of the enterprise itself.This thesis takes NT company in Internet TV industry as the research object.First,according to the domestic and foreign research literature,and on the basis of the related theories,based on the development characteristics of Internet TV industry,the thesis introduces the profit points,profit objects,profit sources,profit levers and profit barriers of NT company's profit model.On this premise,the paper introduces the five elements of NT company's profit model,including profit points,profit objects,profit sources,profit leverage and profit barrier,The paper constructs the profit model evaluation system of NT company,and calculates the operation effect of NT company profit model by using fuzzy comprehensive evaluation method.Finally,according to the results of fuzzy comprehensive evaluation,three suggestions are put forward: to strengthen content development to explore new profit sources,to increase R&D investment to enhance independent R&D strength,to strengthen internal control to reduce operational risk.It is hoped that the research can improve NT company's profit model and provide reference for other Internet TV companies.