| In recent years,with the popularization of the Internet,the development of science and technology and the improvement of living standards,the e-commerce market is booming.However,looking at the e-commerce market in China,we can find that the profit model of many enterprises is not sustainable and it is difficult to achieve profits.Compared with mature enterprises in developed countries,there is still a big gap.Many e-commerce enterprises also began to realize the importance of finding a profit model suitable for their own development,so as to maintain the core competitiveness in the fierce market competition and achieve long-term profits.This paper takes Amazon as an example to explore its profit model and analyze and evaluate its profit model from the perspective of finance,so as to provide reasonable Suggestions for other e-commerce enterprises to establish and improve their own profit model.Amazon is the largest e-commerce enterprise in the world and a model of profit model in the e-commerce industry.Therefore,it is of great significance for this paper to select amazon to study its profit model.This paper adopts the method of literature analysis and case analysis.First,this paper expounds the background,significance and literature review of the case study.Secondly,on the basis of summarizing and absorbing relevant theories of e-commerce profit model at home and abroad,the definition,components and classification of e-commerce industry profit model are defined.Thirdly,it introduces the development process and internal and external environment of amazon,and analyzes the profit model of amazon according to the elements of the profit model.Then,the annual report of amazon from 2014 to 2018 were selected to analyze its profitability,solvency,operating capacity and cash flow,and evaluate its profit model from a financial perspective.Finally,choose the same industry enterprises JD profit model contrast analysis,it is concluded that the amazon in niche profit object,diversification profit source and solid barrier characteristics of three aspects of core technology research and development,and summarize the amazon company profit model in price advantage,improve the logistics system,competition and cooperation,based on long-term and extension of industrial advantage five aspects of e-commerce enterprises. |
