The Development Process Of Network Video Broadcast

With the rapid development of media technology,the media form and the media ecological environment will continue to change.Media evolution always works around interactive relationship of media,society and people's desire.In fact,in the media evolution,neither video nor live,simply in terms of media form,is a new thing.However,the development of media technology created fertile soil for the generation of new media,for which human's needs and desires added strong power,and social factors provides more possible of booms and busts of its survival.In this paper,we chose network video broadcast as the research object,and analyse the evolution of network video broadcast,through the medium of an evolutionary perspective,as well as the development of media and media ecology and many other related theories.Besides,we mainly adopts literature research,data statistics,the basic and practical research methods such as case analysis,from the standpoint of the journalism and communication studies.This helps to grasp and predict the development trend of network video broadcast.If we look back of the history of Internet information transmission,we'll find that the transmission way of information is always along the evolution way of words,pictures,sounds,video,and so on.From the graphic era of web portals,to the rising of specialized video website,the information transmission of Internet platform is in the great process of evolution,and video also gets a rising development for its richer content,as well as more efficient access to information.Video broadcast developed from traditional Live Television,and experienced though three evolution stages: PC Live,mobile broadcast live,VR live.In retrospect,web portals embrace live television,therefor PC video portals came into being.live video pursuit mobility and interactivity,which driven the birth of mobile broadcast.What's more,the combination of mobile broadcast and VR,again meets the needs of real three-dimensional holographic images.So far,video broadcast has been satisfy human needs and desires,make up for the former media constantly evolved at the same time.In the end,in the part of the development trend and prospects of network video broadcast,combined with the evolution of network video broadcast cases at home and abroad,this paper have given a prediction and analysis of network video broadcast and survival path from the perspective of media evolution.In the future,Network video broadcast will inevitably derive more new platforms,with the great advantages of the mobile Internet platform.In the process of development,it will be trendingtowards facilitation,increasing participation in competitive media and Internet symbiotic cooperation,and realizing virtuous development track by self-modification.