The Research Of Television Broadcast Separation Development And Reform In The Current Media Ecological Environment

The separation of production and broadcasting system originated in the United Kingdomis the industry consensus, in1982, with the establishment of UK channel4and commissionedproduction system, a new mode of the separation of production and broadcast system of TVindustry come into the public view. The so-called separation of production and broadcastingsystem, refers to the TV program production and broadcast link phase are separated, underoriginal production mode of system, TV station has to make the program first beforebroadcast; but under separation of production and broadcasting system mode, TV station canbuy their preferred program form social TV production mechanism, but some public opinionprogram (such as the news) still have to be finished by themselves. This model will conformto the market economy system, and will also bring innovation and competition into TVprogram manufacture industry.The separation between TV broadcast and phenomenon in China began in the mid80’s inlast century,"institution, enterprise management" reform gave birth to its appearance in allover the country, as traditional production and market development gives a restriction to theTV industry. In our country, the first round of broadcast separation reform, stop and go withrelatively slow process. In the early90century, some impressive TV dramas try “separation ofproduction and broadcasting system” mode, a number of TV drama production center wasestablished. In2009, with a new round of reform in a formal resolution of Shanghai mediagroup as the symbol, the national broadcasting system, a new round of broadcast separationreform officially started.With the continuous changes of the current domestic media ecological environment andmarket competition intensifies, the topic of separation of production and broadcasting in thereform was hot again. Therefore, a new round of separation of production and broadcastingreform take the TV industry of our country to the task of marketization, commercialization,and lead a new campaign. But the current background of the reform of the Commission isChinese unique media ecological environment reform which is to keep up with the market enthusiasm and attention degree. The first is the enthusiasm of institutional reform and thereform policy are not matching; second is the social program production and broadcastinginstitutions of cooperation mechanism has not formed the market; following one is lack ofinnovative forms of programming after the reform of the production market. All of thesedefects of the system and the root that cause these problems is China’s Radio and TV industry,a large number of traditional TV industry unit "reform" arduous and tortuous road. Therefore,a pressing matter of the moment is to improve legal laws and regulations, clear guidelines andpolicies for the reform of the reform, to smooth the implementation of the generous needleescort; secondly, to improve management mechanism, the necessary way to expand theprogram circulation market and reform; following one is from the programming side of view,strengthen the innovation ability, which will be particularly important to break the programproduction limited. With the development of society, the progress of the times, commissionreform gradually deepening, all of these will approach to reform, the majority of the audienceto share the fruits of reform and development.